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2025 · Case study

GetReplies.ai

AI Autonomous Lifecycle Marketing
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Overview

Contributed to the development of core features and across the full product lifecycle of GetReplies.ai, an AI-powered autonomous marketing platform that enables B2B teams to automate multi-channel outreach (email, LinkedIn, calling) with hyper-personalized campaigns and deliverability optimization.

What I worked on

  • Built frontend and backend components supporting AI-driven personalized content, unified inbox reply handling, and dashboards.
  • Collaborated with cross-functional teams to design and ship new agents and features.
  • Create campaigns by chatting with agents across email, LinkedIn, and calling channels.
  • Automate the delivery of messages and mails for a selected list of contacts.
  • Sync and use existing connections and contacts from CRM platforms like HubSpot.
  • Personalize messages based on recipient data with deliverability optimization.
  • Track insights and performance metrics at campaign and activity level.
  • Ability to pause, restart, and duplicate campaigns.

Tech stack

FastAPIMongoDBAWSAgentic AIAI PersonalizationMulti-channel AutomationCRM IntegrationCampaign OrchestrationAnalytics